7 Ways to Instantly Make Your Website More User-Friendly

Jan 30

With more and more people preferring to conduct business exclusively online, a user-friendly website isn’t just desirable, it’s required if you want to be successful. These seven tips w...

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Your Guide to Decoration Methods: Part 1

Dec 24, 2023

How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...

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Your Product Decorating Questions Answered

Nov 17, 2023

You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...

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Customer Experience + Branding: The Relationship Goals of Marketing

Aug 20, 2023

Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand’s values. But the truth is, positive customer experiences can be di...

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The History of Promotional Products

Jul 07, 2023

If you've ever been to a music festival or convention and walked away with a bag full of freebies, then you know that promotional products work! But did you know that those quirky logoed products h...

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How to Make Rush Orders Less Stressful

Feb 12, 2023

Whether you just found out you need products for an event soon, or someone forgot to place an order, sometimes rush orders just happen. And that’s okay! Getting your order in last minute does...

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8 Graphic Design Mistakes to Avoid

Nov 07, 2022

From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...

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Lanyards: Everything You Need to Know

Feb 22, 2022

When it's time to choose the perfect lanyard for your company or organization, you may not be aware of all the things to consider when purchasing your new supplies. Lanyards come in many different ...

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Why You Should Be Having More Fun at Work

Dec 25, 2021

In the past, the words “work” and “fun” were two very different concepts that could never be caught in the same sentence. The old school rationale taught us that if you are ...

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Using Customer Profiles to Find the Perfect Promo Products

Dec 03, 2021

When business owners are asked about the customers they serve, many times, their response is: “Well, we serve everyone…” If a company served everyone, it would be impossible to ...

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6 Reasons You Need a Company Store

Nov 18, 2021

As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...

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How to Put Together an Onboarding Kit

Sep 23, 2021

Employee engagement starts the second a new employee walks in the door, so it’s important for companies to make a good impression on their first day! The onboarding process shouldn’t ju...

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How Promo Products Can Tell Your Brand's Story

Aug 10, 2021

Stories are powerful. From sharing stories around the campfire to writing fictional novels, storytelling has connected people together for thousands of years. But, have you ever considered storyte...

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Imprint Everything: A Guide to Printing Methods

Aug 03, 2021

Once you’ve found the perfect promotional product for your business or organization, the next step is to emblazon it with your logo or message. Depending on the item, there may be multiple de...

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4 Ways to Improve Communication

May 14, 2021

Have you ever had this conversation before? Them: "How are you?" You: "Yes." Or have you ever been in a meeting and realized you zoned out halfway through? Or how about when you’re at the...

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The Power of Perceived Value

Apr 30, 2021

In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...

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How to be an Empathetic Leader and Still Get the Job Done

Jan 20, 2021

Empathy is the ability to feel the same emotions felt by someone else. This trait allows you to feel pain for a friend whose going through a divorce, or excitement for a sister who was recently pro...

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Sustainability & Environmental Responsibility: Why it Matters

Sep 26, 2020

As the reality of our planet’s changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a...

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Why You Should Buy USA-Made

Aug 12, 2020

During times of growing uncertainty in the global markets, customers are becoming more and more interested in purchasing American-made items. Buying American-made is about more than just patriotism...

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6 Things You're Missing out on by Not Using Promotional Products

Jul 28, 2020

Promotional products aren't just for niche industry operations. Whether you are a small organization looking to grow your business, or an established company wanting to reach a new market, a produc...

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Generation Z vs. Millennials: What’s the Difference?

May 25, 2020

We’re all familiar with the stereotypes that characterize the millennial generation- avocado toast, “killing” chain restaurants, and being social media obsessed. But what actually...

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5 Simple Tips to Organize and Run Effective Meetings

May 17, 2020

If you work from 9 to 5, chances are you’ve sat in a meeting before. Whether it be a brainstorm session or roundtable discussion, it doesn’t matter the industry you are in, meetings are...

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6 Helpful Tips to Address Unhappy Customers

May 03, 2020

It’s the moment you dread. The phone call you don’t want to pick up. The review you’re scared to address. Responding to unhappy customers seems like a chore. It can be overwhelm...

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6 Books That Every Business Owner Should Read

Mar 21, 2020

As business owners, it’s crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it...

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Your Guide to Promotional Shirts

Mar 06, 2020

If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...

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Corporate Social Responsibility and the Beauty of Giving Back

Feb 06, 2020

Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn’t it? But it doe...

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6 Tips on Professionally Reaching New Heights in 2020

Jan 16, 2020

Can you believe 2020 is here? We can’t either! With the new decade beginning, it’s important to take baby steps that will eventually help you reach your professional goals this year. Wh...

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Graphic Design Terms Everyone Should Know

Sep 29, 2019

It can be hard to communicate with a design team on a project when the designers speak their very own language. That’s why we have a rundown of words you may come across frequently that can ...

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Your Graphic & Web Design Cheat Sheet

Sep 08, 2019

The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we’ve put together a cheat sheet with answers to some of the top grap...

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Your Brand Is Your Business - Market It!

Aug 03, 2019

As a marketing professional, you understand better than anyone the importance of establishing a distinct brand presence for your company. People gravitate to those they identify with and can trust ...

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Branding 101: Let’s Talk Logos

Jul 20, 2019

A logo is often a company’s first impression and it can impact a customer’s perception, purchase decisions and overall attitude toward your company. A logo is a symbol or graphic elemen...

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How to Manage the Workload of a Leader

May 23, 2019

We all have a superstar in the office. They’re the ones who get all their work done before the deadline, befriend everyone in the office, manage an entire team, and still make it to the gym e...

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16 Ways Color Affects Your Branding and Marketing

Apr 10, 2019

Substantial research shows why color matters in branding and how it plays an important role in how we experience marketing. These 16 facts give you a glimpse into how you can use color to your adva...

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How to Protect Your Business From Hackers

Jan 28, 2019

Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...

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5 Invaluable Marketing Books to Help Grow Your Brand

Oct 28, 2018

In the world of business, marketing trends are always evolving and it's easy to be overwhelmed. Sometimes you take one step forward only to be knocked two steps back. Luckily, there are endless res...

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Advice for Getting the Most Out of a Business Trip

Aug 18, 2018

Traveling for business can be a hectic experience if you approach your upcoming trip without any preparation. As with everything else in the world, there is an art to getting the most out of busine...

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5 Ways to Boost Employee Morale

Aug 11, 2018

When it comes to building a successful company culture, maintaining positive employee attitude is key. Not only are happy employees more productive, but your company is also more likely to attract ...

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5 Fail-Proof Ideas for Your Business Instagram

Jul 06, 2018

What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it – Instagram. This photo and video sharing social platform h...

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Graphic Design Terms Everyone Should Know

Jun 22, 2018

It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save yo...

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3 Things Every Busy Professional Needs

Jun 14, 2018

If there’s one thing we never have enough of, it’s time. We haven’t quite figured out a way to freeze time yet, but we have found ways to save it. If you’re a busy professio...

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9 Useful Apps for Sales & Marketing Professionals

May 17, 2018

Your phone’s ringing off the hook. You’ve got three meetings back to back. Emails are piling up in your inbox. And when you have a moment to book your next business trip, you wonder how...

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4 Steps to #Winning Social Media

May 03, 2018

Social media is one of the fastest growing and ever-changing media platforms in existence. What began as an online community for the younger generations, now encompasses billions of people across t...

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Branding 101: What Makes a Brand Powerful

Apr 18, 2018

A powerful brand is more than just a great logo and a mission statement (although those certainly lay the groundwork for any brand.) We live in a time where competition rises up on every corner, an...

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What Millennials Want (And How to Work With Them)

Apr 11, 2018

Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...

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Why You Need Promotional Products

Apr 04, 2018

In a world of ever-changing advertisement trends, there is one marketing solution that never grows old – promotional products. Studies show promotional products were ranked as the highest adv...

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